Terms of Service

• Mecra is free today. AI generation runs on your own API key; you pay that cost directly to your provider and your ad budget directly to the platforms.
• Campaigns run in your own ad accounts. Making sure your ads comply with the law and with platform policies is your responsibility.
• The content you generate is yours — and reviewing it before publishing is yours too.
• We give no guarantee as to campaign performance, conversions, return on ad spend or platform approval.
• The Service is in early access and depends on ad network APIs; features may change.

This section is a summary only; the full text below is what binds us.

These Terms of Service (“Terms”) are entered into between Mecra (“we”), which operates the Mecra web application and related services at mecraapp.com (the “Service”), and the individual or legal entity using the Service (“you”).

By creating an account, accepting an invitation or using the Service, you accept these Terms and the Privacy Policy. If you use the Service on behalf of a company or other legal entity, you represent that you are authorised to represent it and bind it to these Terms; in that case “you” also means that entity.

“User Content” means any text, image, video, brand information and campaign data you upload to or generate in the Service. “Ad Platform” means the third-party ad networks you can connect an account to.

Mecra is an AI-assisted advertising management tool that lets you connect ad accounts across several networks in one place, build and publish campaigns, generate ad copy and creatives, and track performance. Its main functions today are:

• Connecting accounts: connecting your Meta Ads, Google Ads, Microsoft Ads, TikTok Ads, LinkedIn Ads, X Ads, Reddit Ads, Pinterest Ads, and Snapchat Adsaccounts through each platform’s own consent screen, and disconnecting whenever you want.
• Building and publishing campaigns: preparing objective, budget, targeting and creatives in one flow and publishing to your connected account; importing existing campaigns, updating their status, pausing or removing them.
• Creative generation: generating ad copy, images and video, and adapting them to the size and format rules a platform and placement require.
• Reporting and analysis: pulling performance data from connected accounts, comparing it on one screen, and getting AI-assisted commentary and suggestions.
• Teamwork: inviting team members with role-based access to specific projects or to your whole workspace.

Early access. The Service is under active development. Features may be added, changed or removed; uninterrupted or error-free operation is not promised. New sign-ups may from time to time be limited to invitations.

We are not an intermediary. Your ad budget is spent from your own ad accounts. Mecra is not part of your payment flow, takes no commission on your ad spend, and does not sell ad inventory.

• To open an account you must be at least 18 years old and have the legal capacity to enter into a contract.
• The information you provide at sign-up and setup must be accurate, current and your own. The setup step is mandatory; the dashboard cannot be used before business details and a phone number are provided.
• You are responsible for keeping your password confidential and for everything done through your account. Tell us without delay if you notice unauthorised access.
• Team access: you can invite members to your workspace or to specific projects as owner, admin, editor or viewer. Making sure the people you invite comply with these Terms and managing their access is your responsibility; their actions count as yours.
• When you use someone else’s email address for an invitation, you confirm you have a lawful basis for contacting them.
• You may not transfer, sell or rent your account.
• Fair use. To manage abuse and infrastructure cost, daily usage limits apply to actions such as campaign creation, publishing and AI generation. These limits may be adjusted where needed to keep the Service healthy.

• You grant the authorisation.The connection is made through the platform’s own consent screen. You can withdraw the permission you gave us at any time, in Mecra or in the platform’s own settings. You confirm you are entitled to use the ad account you connect.
• Platform rules bind you too. The terms of use, advertising policies and data use rules of every network you connect apply to you directly. Mecra is not responsible for ad rejections, restrictions, suspensions or account closures a platform applies to you.
• API dependency. A significant part of the Service depends on platform APIs, their availability, permission and scope systems, review processes, rate limits and technical changes. If a platform removes or changes a capability, or restricts our access, we may have to change or remove the related feature. Where that happens we will give reasonable advance notice, in the app or by email where possible, and give you a reasonable opportunity to export affected data.
• Outages and delays.Rate limits, maintenance and outages at platforms and AI providers can surface as delays in the Service. When a network’s API is not working reliably we may temporarily stop campaign creation on that network; the interface will say so.
• Trademarks. Platform names and logos are used inside the Service only to identify the relevant integration. Mecra is not affiliated with or endorsed by these platforms; all trademark rights belong to their owners.

• The final approval is yours. The moment you publish a campaign, the relevant objects are created in your ad account. Everything published counts as published by you.
• Changes and deletion. Changes you make in Mecra are sent to the platform. If you choose to remove a campaign from Mecra only, that campaign keeps running on the platform; to stop the spend you must pause it — through Mecra or in the platform itself.
• Reporting differences. The figures we show come from platform APIs and depend on when they were last synced. Platforms restate data retroactively, and attribution models, time zones, currencies and metric definitions differ from network to network. Numbers in Mecra can therefore differ from the numbers in platform dashboards. In case of a discrepancy, the platform’s own data prevails.
• Estimates. Reach, budget and cost estimates are approximations coming from the platforms or from models; they are not commitments.
• Measurement tags. Tracking parameters may be added to links at publish time so you can see which click came from which ad. Tracking technologies running on your own site, and the notice and consent duties they trigger, are your responsibility.

• Ad spend. You set the budget, and the spend goes directly from your ad account to the relevant platform. You are responsible for the accuracy of the budgets, daily caps and bids you enter in Mecra.
• Mis-entered budgets. We show warnings before publishing, but we cannot recover ad spend caused by an incorrect budget or targeting choice and are not liable for it.
• Currency.The connected ad account’s currency is independent of your display preference in Mecra; spend always happens in the account’s own currency.
• AI costs. Generation costs are charged by the provider you chose, against your own key. We do not collect, control or refund those amounts. Cost figures shown in the interface are estimates; your provider’s invoice is what counts.
• Taxes. All taxes and levies relating to your ad spend and AI usage are governed by your relationship with the relevant provider.

The generation and analysis features run on third-party AI models. Providers you can connect a key for today: Anthropic, OpenAI, Google, ByteDance, Higgsfield AI, Black Forest Labs, Kuaishou, Runway, and xAI. The initial project analysis runs on Mecra’s own provider key.

• Ownership. As between the parties, your inputs and the outputs you generate are yours; Mecra claims no ownership of outputs. However, commercial use of outputs and which rights actually pass to you are governed by the terms of the provider you chose and vary from provider to provider. We do not purport to grant you rights we do not hold.
• No accuracy guarantee. AI outputs can be wrong, incomplete, out of date or fabricated; they can invent statistics, misstate product claims or describe features that do not exist. Reviewing, correcting and approving output before publishing is your responsibility.
• Third-party rights. Model outputs can resemble works, trademarks, designs, names or likenesses belonging to others. Assessing an output for copyright, trademark and personality rights before using it is up to you.
• No uniqueness. Similar prompts can produce similar outputs for different users; exclusivity of outputs is not guaranteed.
• Provider dependency. Providers may update, restrict or retire models, and their content moderation may refuse a request. We do not promise that the same prompt yields the same result, that a model stays available, or that a given output can be produced at all.
• Provider data policies. The provider and plan your key belongs to determine how your inputs and outputs are retained and whether they are used for model training. Some providers may use that data on free or basic plans. That relationship is between you and the provider; read their terms before connecting a key.
• Transparency duties. Publishing AI-generated content can trigger disclosure duties in some jurisdictions — for example Article 50 of the EU AI Act has applied since 2 August 2026, and most ad platforms have their own declaration rules for AI-generated content. Meeting those duties for what you publish is your responsibility. Some providers embed provenance information (an invisible watermark or metadata) in outputs; you should not strip it.
• Misuse.You may not use the AI features in a way that breaches your provider’s usage policy; doing so can lead the provider to disable your key.

You are fully responsiblefor your User Content and for the ads you publish. The fact that Mecra can technically build an ad, or that a platform’s API accepts it, does not mean the ad is lawful. Making sure your content complies with applicable law, platform advertising policies, intellectual property rights, consumer protection rules, data protection law and any sector-specific regulation is up to you.

The Service may not be used for:

• Unlawful content and advertising: promoting illegal products or services, fraud, illegal gambling, counterfeit goods and anything the law prohibits,
• Deceptive and unfair commercial practices: misleading pricing, unprovable health, income or performance claims, hidden subscription terms, false urgency, fake reviews and testimonials,
• Impersonation and disinformation:passing yourself off as another person, brand or institution; generating content that imitates a real person’s image or voice without permission; spreading false information,
• Discriminatory targeting: exclusionary targeting based on characteristics such as race, ethnicity, religion, sexual orientation, health status or disability; circumventing platform rules for housing, employment and credit,
• Hate speech and harmful content: glorifying violence, harassment, content that puts children at risk,
• Infringing third-party rights: material that infringes copyright, trademarks, designs, privacy or personality rights,
• Interfering with the system:bypassing security measures, reverse engineering, scraping, overloading the Service, circumventing rate limits, or attempting to reach other users’ data,
• Abuse: spam, distributing malware, opening multiple accounts to exceed usage limits, or reselling or white-labelling the Service without our written permission.

Restricted sectors. Financial products, health and pharmaceuticals, political and social issues, betting and gambling, alcohol, tobacco, weapons, adult content and similar areas are prohibited or require special authorisation on many platforms. If you advertise in these areas, obtaining the necessary permissions, certifications and legal compliance is entirely up to you.

Breaching these rules can lead to suspension or closure of your account (see Suspension and termination).

• Ours: the software, interface, design, brand and logo. You are granted a limited, non-exclusive, non-transferable and non-sublicensable right to use them in line with these Terms. You may not reverse engineer the Service or build a derivative product from it.
• Yours: your User Content. You grant us only the limited, royalty-free, worldwide licence needed to provide the Service: to host, process and format your content and, on your instruction, transmit it to the AI provider you chose and to your connected ad platforms. This licence ends when you delete the content or your account closes, except for the short period it remains in technical backups.
• Your warranty: you confirm you hold the rights needed for the content you upload and that it does not infringe third-party rights.
• Feedback: we may use product suggestions and ideas you share to improve the Service, without any obligation to you.
• Infringement notices: if you believe your rights have been infringed, tell us at the contact address; we review the notice, remove the content where the claim is justified and take action on the account if needed.

• Today: Mecra is free — no subscription, no card, no platform fee. There is therefore nothing to refund today.
• Third-party costs:AI generation costs are paid to your provider and ad spend directly to the platforms; both are independent of Mecra. Refunds of those amounts are governed by the relevant provider’s own policy.
• Future paid plans: if a paid plan is introduced, the price, scope, billing period, auto-renewal terms and cancellation path will be shown clearly before purchase. You will not be moved to a paid plan or charged without your consent.
• Consumer rights: if you act as a consumer, your rights under Turkish Consumer Protection Law No. 6502 and the Distance Contracts Regulation — including the right of withdrawal and its exceptions — are reserved for any future paid service, and you will be informed about them separately at the point of purchase.

• The Service may be temporarily unavailable because of planned maintenance, infrastructure faults or third-party outages. No specific uptime is promised.
• We announce planned maintenance in advance where possible and schedule it to minimise impact.
• We may improve, change or remove features. Where we materially restrict or remove a feature you use, we will give reasonable advance notice where possible and let you export your data.
• If we have to discontinue the Service entirely, we will give reasonable advance notice so you can export your data.

The Service is provided “as is” and “as available”. To the maximum extent permitted by law, we give no warranties, express or implied. In particular, we do not promise:

• Any particular advertising performance — impressions, reach, click-through rate, conversions, sales, revenue or return on ad spend,
• That an ad or campaign will be approved by a platform or stay live,
• That reports and estimates will exactly match platform dashboards,
• That AI outputs will be accurate, current, original or fit for a particular purpose,
• That the Service will run uninterrupted, error-free or at a particular speed.

If you act as a consumer, rights granted to you by law that cannot be limited by contract are unaffected by this section.

To the maximum extent permitted by law:

• We are not liable for indirect or consequential damages such as lost profits, lost data, business interruption, reputational harm or wasted ad spend,
• We are not liable for damages arising from outages, policy changes, account restrictions or decisions at third-party services,
• Our total liability is limited to the amount you paid Mecra for the Service in the twelve months before the event giving rise to the claim. As the Service is currently free, that amount is zero.

These limitations do not apply to damages caused by our intent or gross negligence, to infringements of personality rights, or to liabilities that cannot be limited under mandatory law. If you act as a consumer, the rights the law gives you are reserved.

You agree to cover the direct losses and reasonable defence costs we incur from claims, proceedings or regulatory action brought against us by third parties or authorities because of your User Content, the ads you publish, the accounts you connect, or your breach of these Terms. If such a claim arises we will tell you without delay and cooperate reasonably in the defence. This clause does not cover claims arising from our own fault.

• You: you can stop using the Service at any time, without giving a reason. If you want your account and data deleted, send a request to the contact address; your data is deleted as described in the Privacy Policy.
• We: we may suspend or close your account if these Terms are breached, in cases of unlawful use, security risk, or risk of harm to the Service or other users. As a rule we give prior notice and a chance to put things right; in serious breaches, where the law requires it, or in urgent security situations we may act immediately. Our notice will explain the reason and give you a channel to object.
• Effects of termination: when your account closes your access to the Service ends. Your campaigns on ad platforms may keep running independently of Mecra; you continue to manage them from your own ad account. We recommend exporting your data before closing your account.
• Termination does not affect provisions that by their nature survive (intellectual property, limitation of liability, indemnity, governing law).

We may update these Terms from time to time. We announce changes that materially affect you a reasonable time before they take effect, in the app or by email. Continuing to use the Service after a change means you accept the current Terms; if you do not accept them you can stop using the Service and ask us to close your account.

These Terms are governed by the laws of the Republic of Türkiye. The Istanbul (Çağlayan) Courts and Enforcement Offices have jurisdiction over disputes.

For consumers: if you act as a consumer in Türkiye, your right to apply to the Consumer Arbitration Committees and Consumer Courts where you live is reserved. If you act as a consumer in the EU/EEA or the United Kingdom, the protection your local consumer law gives you that cannot be excluded by contract, and your ability to bring proceedings in your local courts, are unaffected.

In a dispute, please contact us first at info@mecraapp.com — most matters are resolved at that stage.

• Force majeure: we are not liable for delays or failures caused by events beyond our reasonable control, such as natural disasters, war, epidemics, large-scale infrastructure or internet outages, cyber attacks and decisions of public authorities.
• Assignment: you may not assign your rights under this agreement without our prior written consent. We may assign it in a merger or transfer of business; we will tell you if we do.
• Severability:if a provision is held invalid, the rest remain in force, and the invalid provision is treated as replaced by the valid provision closest to the parties’ intent.
• Waiver: a delay in exercising a right does not mean we waive it.
• Notices: we notify you at the email address on your account or in the app. Keeping that address up to date is your responsibility. Notices to us go to the contact address.
• Records:the electronic records and activity logs we keep in the Service serve as evidence of transactions between the parties. This does not limit a consumer’s right to submit evidence.
• Entire agreement: these Terms and the Privacy Policy constitute the entire agreement between the parties regarding the Service.
• Language: in case of any inconsistency between the Turkish and English versions of this text, the Turkish version prevails.

For questions and notices about these Terms: info@mecraapp.com

For how personal data is processed, see the Privacy Policy.